Your Advertisement Tells Me I’m Ugly

I always told myself, one day I’ll start a campaign against this. If not for me, for those who might watch these ads and convince themselves that they are ugly without it.

Have you ever seen the ads that say,

 “Use this to have long and luscious lashes.”

“Erase away the black spots and pimples that  make you not want to show your face.”

“Smell like a goddess, he’ll be all over you.”

“This lip color, it’ll make you look very very sexy.”

I read such things and I think to myself, ‘So you’re telling me that without all this, no man would want me? That when I get a zit, if I don’t erase it, I shouldn’t show my face out in the world even though it is something that is unbelievably natural and happens to almost every human being on the planet?’

Spending millions of dollars for these unrealistic versions of beauty created with a team of artists and designers that photoshop every part of the person’s face and airbrush it until it looks utterly flawless to convince me that unless I buy that product my face will look ugly with black spots, zits and freckles – I’ll be the first to say I’ve never seen a beauty product advertisement that works on boosting your self-esteem because if you feel pretty without it, they don’t have a market to sell to.

When I asked someone to define beauty advertisements, she gave me one word. “Deceptive.” Oh how I wish I could disagree.. not really.

I’ll be very honest here. I’ve been bitten. I use make-up almost on an everyday basis. But I still have those moments when I look in the mirror and think, ‘Is there a chance that I look better without it? More me? Then I go back to using it because I have bought into the fact that maybe my lashes are too short, my eyes are too deep set and my lips are not luscious. How will the man I love, love me back if I don’t look like the model he gazes at on the cover of the magazine in the newsstand on the road side store on his way to work every morning ?!

Her skin is smooth, her hair so shiny and her eyes so sparkly. I want to wear what she’s wearing so maybe I can look a bit like her and he will see in me what he sees in her. But do I ever stop long enough to notice that he sees in her a woman he wants for a night while I want to be the woman he holds for life? No, because the colored eye liner, the perfect eye palette and the spf180 lip balm have occupied every little part of my brain exactly the way the person who put that perfectly altered photograph of the woman on that cover wanted it to and I have lost control over feeling like I need to get rid of those dark circles that are there from working all night, feeling the need to never have a dry skin moment and oh, have I mentioned the setting spray that gave me a face allergy ?!

Don’t even get me started on the sales assistant who stops me at the shampoo aisle and says “Ma’am, some moisturizers? Dry skin cream?” and I start to feel incredibly self-conscious, wondering if my face looks too dry and she’s pointing it out. Then I get sucked in with three different products and a face wash that I do not use.

Then the “fairness” and “whitening” advertisements. Oh nobody cares, nobody looks at her, nobody gave her a job. Then she uses the product for a few weeks and OMG ! She’s so hot, she’s so pretty and everybody wants to give her the job ! Can we stop for a moment and re-think the stupidity of that ad? If you can only get your life going if your skin is white, President Obama would not have won. Twice.

I used to be that kid that hated the word make-up. Now, I have more products than anyone else in my family. So, give me the opportunity to be over dramatic and say, “It’s too late for me, but please. Go save yourself !”

Because that man that loves you, he’ll love you no matter what. He’ll find the freckles adorable and understand that pimples are a part of natural beauty. He’ll love you for how he feels with you and not what he sees on you. Honestly, try a first date without any make-up. If he’s The One, he’s going to see you like that more often than not.

That job you want so desperately, it’s yours if you have what it takes. And I do not mean two hundred shades of eye liner and the perfect mascara. If you land a job because the boss finds you attractive, know that sooner than later you’re going to be suing him for physical harassment and at that point, don’t tell me it was shocking. You and I both knew it was coming.

Advertising a product is very important. I’m a mass communication student, I can understand it. But making me feel so bad about myself so you can make more money to create more products for which you will make more ads that will make me feel even worse, now that should be a crime.

I have one last thing to say to you, the one who’s reading this. You are absolutely stunningly beautiful just the way you are. I promise. Keep your beautiful heart and you’ll never have an ugly day in your life.

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12 thoughts on “Your Advertisement Tells Me I’m Ugly

  1. tyviner says:

    Okay, so maybe as a guy my word on this carries a little less weight, but people go way too overboard with the make-up. I don’t want to sound rude or crass, but let me put it this way. If you spend the night together, the person he looks at in the morning in the person he is going to want to stay with or not. The person at night is a fantasy for the night. The morning is the reality. And I guarantee you, your make-up will not be flattering after 8 hours of sleep.

  2. Green Embers says:

    You know, I had a sudden realization when reading your post. I don’t think advertisements are inherently telling people they are ugly, rather if you use your product, you can improve your image, regardless of where you might think you are on some beauty standard. I kind of think we as people take things more negatively than they are meant… just a random thought.

    • LoudThoughtsVoicedOut says:

      We do take many things more negatively than they are meant. I totally agree with you on that one. But with a person who might already have a problem with self-esteem, the ads aren’t helping. I will actually say, half their sales are from targeting people with self-esteem and image issues.

  3. maria9saif says:

    To be honest, the beauty product ads that bother me the most are the “skin whitening” ones. I don’t no who went and decided that skin color has anything to do with attractiveness, its ridiculous.

  4. ephemeralcas says:

    I have two things: 1) Loved the post. I love seeing anyone question the beauty standards in our society because they can be so utterly fucked up most of the time. 2) I don’t think that these large make-up corporations are trying to help women “improve their image”. I think they want loads and loads of money. And they get that by telling us we are ugly without their products. It is advertising and marketing, to make money. I do not believe for one second that they actually want to improve our self confidence or image. If they did they would be in a different industry…

  5. mykulmitch says:

    I can’t tell you how much I love this post! I tell my girlfriend all the time that she doesn’t need the makeup that she wears to look amazing. Improving your image doesn’t always mean putting a bunch of make up on.
    By the way, I found your blog on the community pool.
    Thanks for sharing,

    -Mykul

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